Spain Screen Grand Tour.<\/a>\u00a0Se trata de una iniciativa pionera para descubrir Espa\u00f1a con otra mirada a partir del cine, las series y otras producciones. La iniciativa aborda el reto de impulsar este segmento tur\u00edstico, basado en el atractivo que generan las producciones rodadas en nuestro pa\u00eds y aunando dos industrias de \u00e9xito, como son el sector tur\u00edstico y el audiovisual.<\/p>\nSpain Screen Grand Tour representa a la perfecci\u00f3n lo que es el\u00a0turismo de pantalla<\/strong>, esa nueva y creciente modalidad de turismo que se vale del v\u00ednculo emocional que crean las ficciones visuales con las personas que las ven, despertando un inter\u00e9s especial por los lugares donde se han rodado. As\u00ed, el espectador explora los lugares y localizaciones de sus producciones favoritas, al tiempo que se empapa de la cultura y la riqueza del destino, incluso antes de visitarlo.<\/p>\nEl proyecto nace con el objetivo de ofrecer a los viajeros aficionados al audiovisual rutas espec\u00edficas para conocer los lugares de rodaje en Espa\u00f1a. El viajero al que se dirige es un target algo diferente al turista habitual, pues es un perfil vinculado emocionalmente con los lugares que visita, que usa las redes, que est\u00e1 sensibilizado con la sostenibilidad medioambiental del entorno y que es, en definitiva, el mejor embajador de los sitios a los que viaja. Con Spain Screen Grand Tour, Spain Film Commission busca contribuir a la difusi\u00f3n de la imagen del pa\u00eds y de la cultura espa\u00f1ola usando el sector audiovisual como instrumento de difusi\u00f3n.<\/p>\n
Carlos Rosado,<\/strong>\u00a0presidente de Spain film Commission, ha sido el encargado de presentar el proyecto durante la Asamblea indicando que “para la industria tur\u00edstica este proyecto representa una apuesta por un segmento con un potencial de crecimiento espectacular, porque es una tendencia imparable a nivel internacional”.<\/em><\/p>\n“El propio nombre del proyecto habla de un gran tour, de recorrer nuestro pa\u00eds conociendo cada rinc\u00f3n a trav\u00e9s de los rodajes que esos destinos han acogido, desde los cl\u00e1sicos hasta los m\u00e1s recientes”<\/em>, ha explicado.<\/p>\nEspa\u00f1a, a la cabeza en los sectores tur\u00edstico y audiovisual<\/h4>\n
Seg\u00fan el \u00faltimo estudio de TCI Research, en 2022 uno de cada diez turistas europeos eligi\u00f3 su destino influenciado por pel\u00edculas y series. Esto representa una oportunidad para el sector tur\u00edstico, en concreto el segmento del turismo de pantalla, en crecimiento exponencial gracias tambi\u00e9n al ritmo de nuevas producciones y al creciente consumo e inter\u00e9s por los productos audiovisuales.<\/p>\n
En Espa\u00f1a, Spain Film Commission es la asociaci\u00f3n sin \u00e1nimo de lucro que lidera el posicionamiento del pa\u00eds como destino de rodajes audiovisuales, coordinando los esfuerzos de una amplia red de film commissions y film offices distribuidas por todo el territorio.<\/p>\n
Spain Film Commission es miembro afiliado de la OMT y su participaci\u00f3n en este acto supone un gran hito para la asociaci\u00f3n ya que la Asamblea re\u00fane a los principales representantes de organismos gubernamentales, representantes de la industria tur\u00edstica y corporaciones empresariales internacionales dedicadas al sector tur\u00edstico procedentes de 160 pa\u00edses.<\/p>\n","protected":false},"excerpt":{"rendered":"
● Se trata del primer proyecto de car\u00e1cter nacional centrado en potenciar el llamado turismo de pantalla, basado en la atracci\u00f3n de viajeros a aquellos destinos que acogen rodajes de […]<\/p>\n","protected":false},"author":2,"featured_media":8868,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n
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