{"id":8789,"date":"2023-03-15T00:00:00","date_gmt":"2023-03-14T22:00:00","guid":{"rendered":"https:\/\/sfc.com\/el-reto-de-la-sostenibilidad-de-la-industria-audiovisual-eje-del-estudio-presentado-por-spain-film-commission-redcau-y-cener-en-mafiz-del-festival-de-malaga-2023\/"},"modified":"2025-02-11T08:06:22","modified_gmt":"2025-02-11T07:06:22","slug":"el-reto-de-la-sostenibilidad-de-la-industria-audiovisual-eje-del-estudio-presentado-por-spain-film-commission-redcau-y-cener-en-mafiz-del-festival-de-malaga-2023","status":"publish","type":"post","link":"https:\/\/spainfilmcommission.com\/en\/blog\/el-reto-de-la-sostenibilidad-de-la-industria-audiovisual-eje-del-estudio-presentado-por-spain-film-commission-redcau-y-cener-en-mafiz-del-festival-de-malaga-2023\/","title":{"rendered":"El reto de la sostenibilidad de la industria audiovisual, eje del estudio presentado por Spain Film Commission, REDCAU y CENER en MAFIZ del Festival de M\u00e1laga 2023"},"content":{"rendered":"

El estudio sobre la situaci\u00f3n actual del sector ha sido liderado por Spain Film Commission en el marco del proyecto Spain Film Friendly Land. La Red Espa\u00f1ola de Clusters Audiovisuales aglutina a m\u00e1s de 1.000 empresas de todo el sector.<\/span><\/span><\/span><\/p>\n

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Profesionales y agentes claves de toda la cadena de valor del audiovisual han participado ayer en la sesi\u00f3n <\/span>“Situaci\u00f3n actual de las iniciativas de sostenibilidad en el sector audiovisual en Espa\u00f1a y Europa” <\/span>en el Auditorio del Museo Picasso de la ciudad de M\u00e1laga,\u00a0 donde se han dado a conocer las claves y conclusiones del estudio y han podido debatir acerca de las tendencias de futuro de la sostenibilidad en el sector.<\/span><\/span><\/span><\/p>\n

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El estudio ha identificado a m\u00e1s de cincuenta\u00a0 y cinco agentes p\u00fablicos y privados influyentes de todo el pa\u00eds, que mediante entrevistas o la respuesta a un formulario con cuestiones esenciales, han contribuido a identificar las iniciativas, las mejores pr\u00e1cticas y las \u00e1reas donde hay m\u00e1s oportunidades de mejora en el \u00e1mbito de la sostenibilidad.<\/span><\/span><\/span><\/p>\n

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Han participado el Instituto de la Cinematograf\u00eda y las Artes Audiovisuales, Radio Televisi\u00f3n Espa\u00f1ola; plataformas como Netflix, HBO, Atresmedia, Amazon Prime, Mediapro, Movistar+; asociaciones profesionales y empresariales del sector como APPA, Alia, Profilm, la Asociaci\u00f3n de Productoras Publicitarias de Espa\u00f1a; empresas productoras y de service a la producci\u00f3n como Secuoya, Morena Films, AV2 Media Films, Fresco Films; agencias certificadoras como Bureau Veritas, Aenor y T\u00dcV; empresas de servicios de eco-managment como Mrs. Greenfilm, Creast, K is for knowledge, Bilibib, Inedit, Green Globe Sostenibilidad, Grunver Sostenibilidad y eventos cinematogr\u00e1ficos como el Festival de M\u00e1laga, Premios Goya, Festival de San Sebasti\u00e1n, Another Way Film Festival.\u00a0<\/span><\/span><\/span><\/p>\n

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En relaci\u00f3n a Spain Film Commission, han participado en el estudio 15 film commission y film offices, que han aportado las estrategias que est\u00e1n desarrollando en cada uno de sus territorios para promover y apoyar los rodajes sostenibles: Catalunya Film Commisison,\u00a0 Mallorca Film Commission, Basque Green Film, Film Madrid, Madrid Film Office, Tenerife Film Commission, Asturias Film Commission, San Sebasti\u00e1n Film Commission, M\u00e1laga Film Office, Menorca Film Commission, Zaragoza Film Office, Cantabria Film Commission, Navarra Film Commission, Benidorm Film Office y Valencia Film.\u00a0<\/span><\/span><\/p>\n

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Luis Cueto, Vocal asesor de la Secretar\u00eda de Estado de Telecomunicaciones e Infraestructuras Digitales <\/strong>ha iniciado la sesi\u00f3n y ha manifestado que <\/span><\/span>“Espa\u00f1a quiere estar en la vanguardia de los rodajes sostenibles y estamos dando los pasos necesarios para ello. El estudio que se ha realizando ha dibujado un primer mapa, con un diagn\u00f3stico para\u00a0\u00a0poder influir tanto en la normativa espa\u00f1ola como en la europea”<\/span><\/em><\/span><\/p>\n

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Teresa Azcona, directora general de Spain Film Commission<\/strong>, ha compartido con la audiencia algunas de las conclusiones m\u00e1s relevantes del estudio. “<\/span>La demanda de formaci\u00f3n por parte de las empresas, los profesionales y los t\u00e9cnicos de la administraci\u00f3n y la articulaci\u00f3n de programas formativos homog\u00e9neos ser\u00e1n clave para avanzar en la sostenibilidad de la industria” <\/span>\u00a0Ha destacado que el estudio, impulsado por Spain Film Commission <\/span>“ha permitido por primera vez aglutinar los esfuerzos que en \u00e9ste \u00e1mbito hace el sector p\u00fablico y privado, identificar las iniciativas y proyectos m\u00e1s eficientes, que podr\u00e1n constituir la base para una estrategia global de sostenibilidad de la industria audiovisual espa\u00f1ola”.<\/span><\/span><\/span><\/p>\n

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Rosa Garc\u00eda, Presidente de REDCAU<\/strong>, Red de Cl\u00fasters Audiovisuales de Espa\u00f1a\u00a0 ha expuesto <\/span><\/span>“La cooperaci\u00f3n entre territorios y la colaboraci\u00f3n p\u00fablico – privada se encuentra en el ADN de Redcau y es por eso que para nosotros es fundamental trabajar con otros agentes, como Spain Film Commission en aquellos objetivos comunes. Es el caso del green shooting y las acciones tendentes a un sector audiovisual m\u00e1s sostenible. Esperamos que este sea un primer paso en un camino que podamos recorrer diferentes entidades de manera conjunta”.<\/span><\/em><\/span><\/p>\n

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Florencio Manteca, Director Energy Transition de Centro Nacional de Energ\u00edas Renovables <\/strong>con m\u00e1s de 200 investigadores \u00a0ha mencionado que “h<\/em><\/span><\/span>a sido clave para hacer una aportaci\u00f3n eficiente al estudio, tener un aprendizaje de todas las caracter\u00edsticas del sector audiovisual, en toda su cadena de valor” <\/span><\/em><\/span><\/p>\n

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Mar\u00eda Soler, Assistant Producer & ECOManager de Morena Films<\/strong>, ha expuesto las iniciativas que desde la compa\u00f1\u00eda viene aplicando en cada uno de sus proyectos. “En Cerdita, se ahorraron un 40% de la huella de carbono, y se ha compensado la huella plantando \u00e1rboles en el Bosque del Cine en Cantabria. Morena Films desde siempre ha tenido vocaci\u00f3n medioambiental en un sentido amplio, incorporamos componentes sociales. Antes y luego del rodaje de Cerdita hemos procurado h<\/em><\/span>acer visible en la pel\u00edcula, gastar todo lo posible en la zona del rodaje, promocionar el \u00e1rea para que se vaya a rodar all\u00ed y montamos una ludoteca para favorecer la conciliaci\u00f3n familiar de un equipo formado por el 60% de mujeres” <\/span><\/em><\/span><\/p>\n

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Spain Film Friendly Land es una iniciativa de Spain Film Commission, financiada a trav\u00e9s del Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia del Gobierno de Espa\u00f1a.<\/span><\/span><\/span><\/p>\n

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#SHOOTINGINSPAIN #RUEDAENESPA\u00d1A #WEMAKETHEMAGIC #FESTIVALM\u00c1LAGA #MAFIZMALAGA #26FESTIVALM\u00c1LAGA <\/span>\u00a0<\/span>\u00a0 <\/span>\u00a0<\/span><\/span>\u00a0<\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El estudio sobre la situaci\u00f3n actual del sector ha sido liderado por Spain Film Commission en el marco del proyecto Spain Film Friendly Land. La Red Espa\u00f1ola de Clusters Audiovisuales […]<\/p>\n","protected":false},"author":2,"featured_media":8790,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nEl reto de la sostenibilidad de la industria audiovisual, eje del estudio presentado por Spain Film Commission, REDCAU y CENER en MAFIZ del Festival de M\u00e1laga 2023 - Spain Film Commission<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spainfilmcommission.com\/en\/blog\/el-reto-de-la-sostenibilidad-de-la-industria-audiovisual-eje-del-estudio-presentado-por-spain-film-commission-redcau-y-cener-en-mafiz-del-festival-de-malaga-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El reto de la sostenibilidad de la industria audiovisual, eje del estudio presentado por Spain Film Commission, REDCAU y CENER en MAFIZ del Festival de M\u00e1laga 2023 - Spain Film Commission\" \/>\n<meta property=\"og:description\" content=\"El estudio sobre la situaci\u00f3n actual del sector ha sido liderado por Spain Film Commission en el marco del proyecto Spain Film Friendly Land. 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