{"id":8589,"date":"2022-02-07T00:00:00","date_gmt":"2022-02-06T22:00:00","guid":{"rendered":"https:\/\/sfc.com\/fitur-screen-se-consolida-como-el-espacio-de-encuentro-entre-las-industrias-audiovisual-y-turistica\/"},"modified":"2025-02-11T08:06:48","modified_gmt":"2025-02-11T07:06:48","slug":"fitur-screen-se-consolida-como-el-espacio-de-encuentro-entre-las-industrias-audiovisual-y-turistica","status":"publish","type":"post","link":"https:\/\/spainfilmcommission.com\/en\/blog\/fitur-screen-se-consolida-como-el-espacio-de-encuentro-entre-las-industrias-audiovisual-y-turistica\/","title":{"rendered":"Fitur Screen se consolida como el espacio de encuentro entre las industrias audiovisual y tur\u00edstica"},"content":{"rendered":"

La IV Edici\u00f3n de Fitur Screen ha sido la de la\u00a0consolidaci\u00f3n<\/strong>\u00a0como espacio de encuentro entre las indutrias\u00a0audiovisual y tur\u00edstica<\/strong>.<\/span>Durante los tres d\u00edas de jornadas, los profesionales asistentes han podido darse cita\u00a0en\u00a0distintas presentaciones en torno al turismo de pantallas bajo el lema de este a\u00f1o,\u00a0“Your Movie, Your Trip”<\/strong><\/em><\/span><\/span><\/p>\n

Los <\/span>Reyes de Espa\u00f1a<\/span> han visitado el pasado mi\u00e9rcoles con motivo del acto inaugural de Fitur 2022,\u00a0 el espacio <\/span>Fitur Screen.<\/span> <\/span><\/span>El Presidente de Spain Film Commission, <\/span>Carlos Rosado,<\/span> y su Secretario General, <\/span>Juan Manuel Guimerans,<\/span> han acompa\u00f1ado a Don Felipe<\/span><\/em> y a Do\u00f1a Letizia<\/em><\/span> en su recorrido y han podido explicarles la apuesta estrat\u00e9gica de la red de Film Commissions y Film Offices espa\u00f1olas para impulsar el Turismo Cinematogr\u00e1fico como motor de reactivaci\u00f3n econ\u00f3mica del sector.\u00a0<\/span><\/span><\/span><\/p>\n

Los Reyes tuvieron la oportunidad de poder conocer in situ los proyectos y experiencias m\u00e1s innovadoras y punteras, sobre rutas cinematogr\u00e1ficas. <\/span>Don Felipe<\/strong> y Do\u00f1a Letizia<\/strong>, que han expresado siempre su pasi\u00f3n por el s\u00e9ptimo arte, pusieron de manifiesto con esta visita, su compromiso con la industria audiovisual espa\u00f1ola.<\/span><\/span><\/span><\/p>\n

Durante la segunda jornada de Fitur Screen, la sesi\u00f3n principal fue la Mesa Internacional<\/strong>, donde participaron representantes de Netflix, Republica Dominicana, Portugal, Reino Unido y Espa\u00f1a<\/strong>. La misma fue moderada por la directora de Políticas Públicas de <\/span>NETFLIX, <\/span>Esperanza Ibáñez.<\/span><\/span><\/span><\/p>\n

La mesa ha contado con la presencia telem\u00e1tica de\u00a0<\/span>Adrian Wootton<\/span>, director ejecutivo de <\/span>British Film Commission, <\/span> quien ha defendido la “<\/span>necesidad de prestar atenci\u00f3n al turismo de pantalla por el impacto econ\u00f3mico que supone para los pa\u00edses”. <\/span>Wootton<\/strong> ha comentado que actualmente se encuentran “<\/span>centrados en la colaboraci\u00f3n a nivel internacional, ya que las plataformas han propiciado que todas las producciones sean consumidas en todas partes del mundo<\/span>”. De hecho, Esperanza Ibáñez ha abierto la puerta a nuevas alianzas internacionales en el futuro entre film commissions<\/span><\/p>\n

Marianna Vargas<\/span>, directora de Dirección General de Cine de Republica Dominicana ha compartido con la audiencia casos de pel\u00edculas que se han rodado \u00edntegramente en su pa\u00eds y que han tenido un gran impacto a corto plazo. Llegaron a abrir 4 hoteles en plena pandemia para abastecer las necesidades del rodaje. Adem\u00e1s de tener gran capacidad hotelera, pueden ofrecer grandes plat\u00f3s y capital humano.<\/span><\/span><\/span><\/p>\n

Piluca Querol<\/span> de <\/span>Spain Film Commission<\/span>, describi\u00f3 las caracter\u00edsticas del turista de pantalla: “<\/span>es un ciudadano afable y que se interesa por diversos aspectos de la cultura, la naturaleza y el patrimonio, que viene a descubrir y a conocer el pa\u00eds. El trabajo realizado por las film commissions ha supuesto un punto de inflexi\u00f3n para propiciar el turismo de pantalla” <\/span>y ha cerrado la mesa redonda con una apuesta clara, la de<\/span> “apoyar nuestros propios talentos para que sean mucho m\u00e1s reconocidos fuera”.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

El mismo d\u00eda jueves, se vivi\u00f3 un momento especial en el auditorio, la entrega del reconocimiento como\u00a0Embajadora Honoraria SFC 2022<\/strong>\u00a0a\u00a0Veronica Sullivan<\/strong>, qui\u00e9n agradeci\u00f3 la distinci\u00f3n desde Nueva York con un c\u00e1lido y afectuoso saludo. Expres\u00f3 que\u00a0“Espa\u00f1a un pa\u00eds que adoro\u00a0y al que espero\u00a0poder rodar muy pronto<\/em>“; a su vez manifest\u00f3\u00a0el “gran inter\u00e9s que existe en las grandes multinacionales estadounidenses de rodar en Espa\u00f1a”<\/em>.<\/strong>

\nFinalmente, Veronica en su video ha agradecido el\u00a0“gran apoyo recibido por parte del Gobierno Espa\u00f1ol y la SFC en varios aspectos de la producci\u00f3n y que est\u00e1n muy emocionados de poder mostrar<\/em>“.<\/strong><\/span><\/span><\/p>\n

\u00a0<\/p>\n

La \u00faltima jornada de Fitur Screen acogi\u00f3 una interesante\u00a0sesi\u00f3n sobre la relaci\u00f3n entre el “<\/span>Turismo cinematogr\u00e1fico <\/span>y <\/span>mass media” <\/span>en la que participaron el director de Seminci, <\/span>Javier Angulo,<\/span> y la periodista <\/span>Elena Ortega.<\/span> El encuentro estuvo moderado por\u00a0 <\/span>I\u00f1aki Gaztelumendi<\/span>, experto en Turismo.<\/span><\/span><\/span><\/p>\n

Angulo,<\/strong> manifiest\u00f3 que la clave es “<\/span>acercar las fantas\u00edas privadas a la realidad. El espectador crea su fantas\u00eda en una pel\u00edcula y quiere <\/span>ir a verla en el mundo”<\/span>. Para Elena Ortega <\/strong>su relaci\u00f3n con el turismo cinematogr\u00e1fico “<\/span>ha marcado mi vida, ya que me <\/span>he sentido motivada a vivir en diferentes partes del mundo tras ver esas pel\u00edculas<\/span>”.<\/span><\/span><\/span><\/p>\n

Ortega<\/strong> alert\u00f3 sobre los “<\/span>efectos negativos que puede provocar un rodaje”<\/span>. Para combatirlos se ha creado la <\/span>Green Card<\/span>, que re\u00fane una serie de consejos a seguir en una producci\u00f3n. Sin ir m\u00e1s lejos, <\/span>Juego de Tronos<\/span> lo aplic\u00f3 en el rodaje de su tercera temporada, prohibiendo los botellines de agua y ahorraron 2 toneladas de pl\u00e1stico.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Cerca del mediod\u00eda, Fitur Screen se convirti\u00f3\u00a0en el escenario propicio para el acto de entrega del\u00a0Premio a la Mejor Producci\u00f3n Audiovisual Spain Film Commission 2022<\/strong>\u00a0a\u00a0“Maixabel”<\/strong>, el \u00faltimo largometraje de Iciar Bolla\u00edn.<\/span><\/span><\/p>\n

Esta distinci\u00f3n fue recibida por el actor\u00a0<\/span>Luis Tosar y la actriz Blanca Portillo.\u00a0L<\/strong><\/span>u<\/strong>is Tosar, <\/span>por su parte, expres\u00f3 que en esta pel\u00edcula <\/span>“hay una <\/span>geograf\u00eda emocional<\/span> y en este caso est\u00e1 muy arraigada por el dolor, pero tambi\u00e9n por la esperanza”<\/span>. <\/span>Blanca Portillo<\/span> ha destacado los <\/span>escenarios que hay en nuestro pa\u00eds<\/span> para poder rodar y ha mostrado su agradecimiento a la labor de los profesionales espa\u00f1oles.<\/span><\/p>\n

\u00a0<\/p>\n

En el mismo acto fueron premiados los coproductores de la obra cinematogr\u00e1fica\u00a0Guillermo Sempere (FeelGood Movie) y Koldo Zuazua (Kowalski Films)<\/span>, y tambi\u00e9n la \u00a0<\/span>Vitoria-Gasteiz Film Office, <\/span>la entidad <\/span>que ha propuesto a la pel\u00edcula como candidata. <\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

En los tres d\u00edas de actividad,\u00a0\u00a0once territorios<\/strong>,\u00a0La Rioja Film Commission, Valladolid Film Commission, Madrid Film Office – Film Madrid, Zaragoza Film Office, Andaluc\u00eda Film Commission, Turisme Comunitat Valenciana, Castilla-La Mancha Film Commission, Cantabria Film Commission, Extremadura Film Commission (Extremadura audiovisual), y Terrassa Film Office – Parc Audiovisual de Catalunya <\/span>expusieron sus proyectos m\u00e1s relevantes y brindaron asesoramiento en los diferentes stands ubicados en el pabell\u00f3n 8 de IFEMA.\u00a0<\/span><\/span><\/p>\n

\u00a0<\/p>\n

La\u00a0IV edici\u00f3n de Fitur Screen<\/strong>\u00a0cierra con un\u00a0balance positivo<\/strong>\u00a0en cuanto\u00a0actividades<\/strong>,\u00a0concurrencia<\/strong>\u00a0y\u00a0difusi\u00f3n de las jornadas<\/strong>, en palabras de nuestro presidente Carlos Rosado,\u00a0“tenemos motivos para estar satisfechos, porque\u00a0<\/span>Fitur Screen<\/strong>\u00a0va\u00a0progresando y consolidandose como espacio y modelo de conexi\u00f3n entre la industria audiovisual y el turismo<\/strong>\u00a0cada vez m\u00e1s pujante. Desde la primera edici\u00f3n, gracias al acuerdo con IFEMA, el Gobierno y todos los Gobiernos Auton\u00f3micos que forman parte de nuestra red,\u00a0hemos procurado\u00a0exhibir Espa\u00f1a como destino de rodajes<\/strong>,\u00a0tambi\u00e9n hemos dise\u00f1ado\u00a0mesas de debate para mejorar\u00a0la eficiencia<\/strong>\u00a0en el trabajo y\u00a0la competitividad de Espa\u00f1a<\/strong>\u00a0-a\u00fan m\u00e1s- en el mundo audiovisual”.<\/span><\/em><\/span><\/span><\/p>\n

\u00a0<\/p>\n

#SHOOTINGINSPAIN #YOURMOVIEYOURTRIP #FITURSCREEN2022<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

Spain Film Commission e Ifema Madrid, co-organizadores de la iniciativa, han apostado por crear un espacio din\u00e1mico y que ha tenido una alta repercusi\u00f3n en los medios especializados y generalistas.<\/span><\/span><\/h3>\n","protected":false},"author":2,"featured_media":8590,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nFitur Screen se consolida como el espacio de encuentro entre las industrias audiovisual y tur\u00edstica - Spain Film Commission<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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