{"id":8538,"date":"2021-11-26T00:00:00","date_gmt":"2021-11-25T22:00:00","guid":{"rendered":"https:\/\/sfc.com\/mallorca-film-commission-se-alia-con-bridging-the-dragon-para-celebrar-su-laboratorio\/"},"modified":"2025-02-11T08:06:48","modified_gmt":"2025-02-11T07:06:48","slug":"mallorca-film-commission-se-alia-con-bridging-the-dragon-para-celebrar-su-laboratorio","status":"publish","type":"post","link":"https:\/\/spainfilmcommission.com\/en\/blog\/mallorca-film-commission-se-alia-con-bridging-the-dragon-para-celebrar-su-laboratorio\/","title":{"rendered":"Mallorca Film Commission se al\u00eda con Bridging the Dragon para celebrar su laboratorio"},"content":{"rendered":"

Mallorca Film Commission se ha asociado con la asociaci\u00f3n chino-europea que conecta a profesionales de la industria de cine,\u00a0 para el desarrollo de la s\u00e9ptima edici\u00f3n de su Project Lab, que tendr\u00e1 lugar entre los pr\u00f3ximos d\u00edas 28 de este mes y el 1 de diciembre.<\/span><\/p>\n

\u00a0<\/p>\n

Project Lab de\u00a0Bridging the Dragon<\/span><\/strong><\/a>, BTD,es un evento que ayuda a desarrollar proyectos para la\u00a0coproducci\u00f3n entre los dos mercados<\/span><\/strong>\u00a0y tiene como objetivo crear una comunidad de productores cinematogr\u00e1ficos chino-europeos. Tradicionalmente, se celebra en una ubicaci\u00f3n diferente para\u00a0ofrecer a los participantes una experiencia<\/span><\/strong>\u00a0m\u00faltiple. Y en esta ocasi\u00f3n, se desarrollar\u00e1\u00a0en Mallorca<\/span><\/strong>, organizado en colaboraci\u00f3n de la\u00a0Mallorca Film Commission<\/span><\/strong><\/a>, socio a largo plazo de BTD, que tambi\u00e9n busca mejorar su participaci\u00f3n en las producciones chinas.<\/span><\/p>\n

\u00a0<\/p>\n

Debido a las restricciones de viaje,\u00a0en paralelo se llevar\u00e1 a cabo\u00a0<\/span><\/strong>tambi\u00e9n\u00a0en Pek\u00edn<\/span><\/strong>\u00a0conectando online a\u00a0los participantes de ambos lado, que as\u00ed tendr\u00e1n la oportunidad de\u00a0reunirse virtualmente<\/span><\/strong>\u00a0en algunas de las sesiones, compartir opiniones sobre sus proyectos y establecer relaciones.<\/span><\/p>\n

\u00a0<\/p>\n

El mercado chino<\/span><\/strong><\/p>\n

En 2020<\/span><\/strong>, China super\u00f3 a EE. UU. convirti\u00e9ndose en el\u00a0mercado cinematogr\u00e1fico m\u00e1s grande del mundo<\/span><\/strong>. Aunque tambi\u00e9n sufri\u00f3 los efectos de la pandemia, en los tres primeros trimestres de 2021 su taquilla alcanz\u00f3 alrededor de 6.11o millones, muy por delante de otros mercados cinematogr\u00e1ficos principales. El film b\u00e9lico\u00a0The Battle of Lake Changjin\u00a0<\/span><\/em>\u00a0recaud\u00f3 885,2 millones de d\u00f3lares en la taquilla nacional, obteniendo el r\u00e9cord de pel\u00edcula de mayor \u00e9xito en este territorio.<\/span><\/p>\n

Aunque en los \u00faltimos a\u00f1os\u00a0el pa\u00eds asi\u00e1tico ha sido\u00a0uno de los principales puntos de venta de pel\u00edculas internacionales, el\u00a0mercado chino<\/span><\/strong>\u00a0siempre ha sido\u00a0dif\u00edcil de abordar<\/span><\/strong>. La guerra comercial con EE. UU., las tensiones geopol\u00edticas actuales, el aumento del nacionalismo local y el endurecimiento de la censura, que ha aislado al pa\u00eds del resto del mundo, han\u00a0incidido para que la colaboraci\u00f3n con socios extranjeros se presente, en principio, menos atractiva.<\/span><\/p>\n

Los\u00a0cin\u00e9filos chinos han experimentado la falta de grandes \u00e9xitos de taquilla estadounidenses<\/span><\/strong>. Incluso el muy esperado\u00a0Shang-Chi<\/span><\/em>, claramente\u00a0 con China en el punto de mira, a\u00fan no se ha lanzado en el continente, lo que nos recuerda que trabajar con el pa\u00eds oriental requiere una comprensi\u00f3n profunda del paisaje local.<\/span><\/p>\n

Y precisamente, este es\u00a0uno de los principales objetivos de la asociaci\u00f3n Bridging the Dragon<\/span><\/strong>. En los \u00faltimos ocho a\u00f1os la organizaci\u00f3n ha\u00a0implementado\u00a0<\/span><\/strong>todo tipo de acciones encaminadas a\u00a0dar a conocer el mercado<\/span><\/strong>\u00a0chino y\u00a0fomentar la colaboraci\u00f3n entre los profesionales del cine de ambos lados<\/span><\/strong>.<\/span><\/p>\n

\u00a0<\/p>\n

Entre sus diversas iniciativas, cada a\u00f1o organiza\u00a0un laboratorio de contenido chino-europeo<\/span><\/strong>. El inspirador think-tank es un\u00a0taller de tres d\u00edas<\/span><\/strong>\u00a0abierto a productores de pel\u00edculas que tengan un inter\u00e9s concreto en trabajar entre los dos mercados. En \u00e9l tienen la oportunidad de interactuar\u00a0<\/span><\/strong>con expertos y tutores experimentados, analizar largometrajes chinos de \u00e9xitos, presentar proyectos entre China y la UE como casos de estudio y, en \u00faltima instancia, crear relaciones.<\/span><\/p>\n

El\u00a0Project Lab<\/span><\/strong>\u00a0ha fomentado una serie de\u00a0valiosas colaboraciones<\/span><\/strong>, como la reciente coproducci\u00f3n\u00a0\u00a0The Italian Recipe<\/span><\/em>\u00a0entre Italia, China y Alemania, que est\u00e1 preparando su lanzamiento en el pa\u00eds del drag\u00f3n. Pero los resultados del Lab, y de la actividad de BTD,\u00a0van m\u00e1s all\u00e1 de las coproducciones puras<\/span><\/strong>. Se han apoyado varias otras \u00e1reas de la industria cinematogr\u00e1fica, como la\u00a0venta de contenidos europeos<\/span><\/strong>\u00a0a China, la producci\u00f3n online de pel\u00edculas chinas filmadas en Europa, la promoci\u00f3n de talentos o servicios. Un ejemplo reciente fue la participaci\u00f3n de la compa\u00f1\u00eda Jettone Films de Wong Kar-wai como coproductora y financiera de la pel\u00edcula\u00a0Ennio<\/span><\/em>\u00a0de Giuseppe Tornatore,\u00a0presentada fuera de competici\u00f3n en la pasada Bienal de Venecia.<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Las producciones espa\u00f1olas en China<\/span><\/strong><\/p>\n

BTD siempre ha tenido una fuerte presencia de productores espa\u00f1oles. Las pel\u00edculas nacionales, con su tradicional enfoque de g\u00e9nero y altos conceptos, tienen un potencial especial con el p\u00fablico chino. Muestra de ello, es\u00a0Contratiempo (The Invisible Guest)<\/span><\/em>, lanzado en China en 2017, que logr\u00f3 una recaudaci\u00f3n cercana a los 26 millones de d\u00f3lares en la taquilla loca<\/span><\/a>l. Varias pel\u00edculas chinas populares como\u00a0Dying to Survive<\/span><\/em>\u00a0y\u00a0Soul Mate<\/span><\/em>\u00a0tambi\u00e9n se\u00a0beneficiaron de equipos espa\u00f1oles involucrados<\/span><\/strong>\u00a0en su postproducci\u00f3n. El \u00e9xito de los esfuerzos de Espa\u00f1a hacia China puede ser una buena inspiraci\u00f3n para otras industrias europeas.<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

El taller en Mallorca<\/span><\/strong><\/p>\n

Entre los participantes europeos<\/span><\/strong>\u00a0de este a\u00f1o, hay una mezcla de figuras veteranas, todas con un inter\u00e9s espec\u00edfico en China. As\u00ed, entre ellos se encuentran el productor y distribuidor holand\u00e9s San Fu Malthas, fundador de Fu Works (NL), una de las productoras l\u00edderes en Holanda; Olga Kashirina, productora creativa en Yandex Studio y jefe de desarrollo de negocios internacionales en Main Road Post (RU; el estudio de efectos visuales involucrado en algunos de los \u00e9xitos de taquilla m\u00e1s importantes de Rusia, como Michael Frenschkowski (brazo de producci\u00f3n de Red Bull, Terra Mater Factual Studios en Austria) o \u00a0Meg Thompson, vicepresidenta ejecutivo del experto en remake Global Gate (Reino Unido).<\/span><\/p>\n

Pedro Barbadillo<\/span><\/strong>, responsable de la Mallorca Film Commission, comenta que, “como socio de Bridging the Dragon durante los \u00faltimos cinco a\u00f1os, la oficina ya ha llevado a cabo varias acciones en mercados como Shanghai para conocer a las productoras chinas. Hemos acogido varias producciones en la isla y estamos trabajando en otras. Ahora damos un paso m\u00e1s para impulsar la coproducci\u00f3n entre Europa y China, no hay duda de que es importante\u00a0establecer v\u00ednculos en el cambiante panorama de la industria audiovisual<\/span><\/strong>”.<\/span><\/p>\n

\u00a0<\/p>\n

#SHOOTINGINSPAIN\u00a0#RUEDAENESPA\u00d1A\u00a0<\/span><\/p>\n

#SPAINAVHUB #SPAINAUDIOVISUALHUb<\/span><\/span><\/p>\n

⁣#SFC2ANNIVERSARY<\/span><\/span><\/p>\n

Imagen relacionadaImagen relacionada<\/p>\n","protected":false},"excerpt":{"rendered":"

Mallorca Film Commission\u00a0se ha asociado con la\u00a0asociaci\u00f3n chino-europea que conecta a profesionales de la industria de cine,\u00a0\u00a0para el desarrollo de la s\u00e9ptima edici\u00f3n de su Project Lab, que tendr\u00e1 lugar entre los pr\u00f3ximos d\u00edas 28 de este mes y el 1 de diciembre<\/strong><\/p>\n","protected":false},"author":2,"featured_media":8539,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nMallorca Film Commission se al\u00eda con Bridging the Dragon para celebrar su laboratorio - Spain Film Commission<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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