{"id":8470,"date":"2021-09-27T00:00:00","date_gmt":"2021-09-26T22:00:00","guid":{"rendered":"https:\/\/sfc.com\/spain-film-commission-participa-de-la-primera-edicion-de-iberseries-platino-industria\/"},"modified":"2025-02-11T08:06:49","modified_gmt":"2025-02-11T07:06:49","slug":"spain-film-commission-participa-de-la-primera-edicion-de-iberseries-platino-industria","status":"publish","type":"post","link":"https:\/\/spainfilmcommission.com\/en\/blog\/spain-film-commission-participa-de-la-primera-edicion-de-iberseries-platino-industria\/","title":{"rendered":"Spain Film Commission participa de la primera edici\u00f3n de Iberseries Platino Industria"},"content":{"rendered":"<p style=\"text-align:justify;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial, helvetica, sans-serif;\">Del 27 de septiembre al 1 de octubre se desarrolla en Madrid la primera edici\u00f3n de <a href=\"https:\/\/www.iberseriesplatinoindustria.com\/\" target=\"_blank\">Iberseries Platino Industria<\/a>, un evento internacional para profesionales vinculados a la industria audiovisual en espa\u00f1ol y portugu\u00e9s. &#8291;<br \/>\nIberseries Platino Industria busca convertirse en un referente para el sector con una amplia programaci\u00f3n de actividades dirigidas tanto a profesionales como al p\u00fablico en general, as\u00ed como propuestas formativas, eventos exclusivos y un mercado.&#8291;<br \/>\n&#8291;<br \/>\nUn lugar para el an\u00e1lisis, la reflexi\u00f3n y el dise\u00f1o de nuevos caminos destinados a la industria audiovisual iberoamericana y sus confluencias.&#8291;<br \/>\n&#8291;<br \/>\nEl pr\u00f3ximo viernes 1 de octubre a las 17.30 hs se desarrollar\u00e1 la \u00faltima conferencia de la edici\u00f3n 2021 de Iberseries. La misma corresponde al ciclo denominado sinergias entre el turismo y el audiovisual; la mesa que moderar\u00e1 <strong>Teresa Azcona<\/strong>, Vicepresidenta de Spain Film Commission, denominada &#8220;Aqu\u00ed se grab\u00f3: casos de \u00e9xito de turismo y cine&#8221; contar\u00e1 con la presencia de <strong>Adriana Padilla Real<\/strong>, Viceministra de Creatividad y Econom\u00eda Naranja\u00a0 y representante de la Comisi\u00f3n de Filmaciones de Colombia, <strong>Alexa Mu\u00f1oz Vidana<\/strong>, Coordinadora general, de Comisi\u00f3n Mexicana de Filmaciones (COMEFILM), <strong>Natacha Mora Yanes<\/strong>, Coordinadora de Canary Island Film, <strong>Rafael Cabrera<\/strong>, Coordinador general de Film Madrid, y <strong>Miguel \u00c1ngel Villanueva Mungia<\/strong>, Gestor de Castilla-La Mancha Film Commission. &#8291;<br \/>\nEste panel contar\u00e1 con las visiones de distintos actores que hablar\u00e1n sobre casos de \u00e9xito que han tenido y de los beneficios y el valor cultural que se genera tras abrir un pa\u00eds como localizaci\u00f3n a un proyecto audiovisual.&#8291;<br \/>\n&#8291;<br \/>\n\u00bfCu\u00e1ntas personas planifican sus vacaciones tras ver un escenario, ciudad o regi\u00f3n en pel\u00edculas o series, ya sea en el cine o en plataformas, que les haya gustado tanto que decidan elegir viajar a cierto pa\u00eds? \u00bfY esto qu\u00e9 valor y beneficio implica para el turismo de un pa\u00eds?&#8291;<br \/>\n&#8291;<br \/>\nSeg\u00fan el profesor Eugeni Os\u00e1car Marzal, en su art\u00edculo Del turismo y el cine al turismo cinematogr\u00e1fico, &#8220;Hoy en d\u00eda son muchos los pa\u00edses que est\u00e1n desarrollando nuevas estrategias de marketing vinculadas al cine y al turismo. Los espacios reales transformados en localizaciones audiovisuales producen en los espectadores, una influencia consciente o no, que les induce a incorporar a su imaginario personal los lugares donde se desarrollan sus producciones favoritas. As\u00ed pues, las pel\u00edculas [o series] se convierten en un aut\u00e9ntico generador y canalizador de turismo. Atraer grandes producciones a los escenarios naturales, captar nuevos segmentos de p\u00fablico, aumentar las visitas a lugares menos conocidos, posicionar el destino o crear nuevos productos tur\u00edstico-culturales son algunas de las consecuencias de este nuevo marketing estrat\u00e9gico y operativo aplicado al turismo cinematogr\u00e1fico&#8221;.&#8291;<br \/>\n&#8291;<br \/>\n&#8220;La b\u00fasqueda de nuevas sensaciones y experiencias visuales forman parte tanto del ritual de las salas de cine como del hecho de viajar. De todas maneras, m\u00e1s all\u00e1 de los evidentes paralelismos que pueden existir en la propia naturaleza del cine y del turismo, existen otros aspectos por los que ambas actividades pueden relacionarse y beneficiarse mutuamente&#8221;.&#8291;<br \/>\n&#8291;<br \/>\nEl evento estar\u00e1 disponible live y VoD, exclusivo para acreditados.<\/span><\/span><\/p>\n<p style=\"text-align:justify;\">\u00a0<\/p>\n<h3 style=\"font-weight:600;line-height:1.1;color:rgb(225,11,19);margin-top:20px;margin-bottom:10px;text-transform:uppercase;text-align:justify;\"><span><span style=\"font-family:verdana, geneva, sans-serif;font-size:14px;\">#SHOOTINGINSPAIN #RUEDAENESPA\u00d1A<\/span><\/span><\/h3>\n<h3 style=\"font-weight:600;line-height:1.1;color:rgb(225,11,19);margin-top:20px;margin-bottom:10px;text-transform:uppercase;text-align:justify;\"><span><span style=\"font-family:verdana, geneva, sans-serif;font-size:14px;\">#IPI21 #iBERSERIES_PI<\/span><\/span><\/h3>\n<p><img src='https:\/\/spainfilmcommission.com\/\/wp-content\/uploads\/2021\/09\/spain-film-commission-participa-de-la-primera-edicion-de-iberseries-platino-industria1-230.png' alt='Imagen relacionada'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Del 27 de septiembre al 1 de octubre se desarrolla en Madrid la primera edici\u00f3n de Iberseries Platino Industria, un evento internacional para profesionales vinculados a la industria audiovisual en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8471,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spain Film Commission participa de la primera edici\u00f3n de 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