{"id":8464,"date":"2021-09-22T00:00:00","date_gmt":"2021-09-21T22:00:00","guid":{"rendered":"https:\/\/sfc.com\/los-ultimos-avances-del-plan-de-impulso-al-sector-audiovisual-se-presentan-en-el-festival-de-san-sebastian\/"},"modified":"2025-02-11T08:06:49","modified_gmt":"2025-02-11T07:06:49","slug":"los-ultimos-avances-del-plan-de-impulso-al-sector-audiovisual-se-presentan-en-el-festival-de-san-sebastian","status":"publish","type":"post","link":"https:\/\/spainfilmcommission.com\/en\/blog\/los-ultimos-avances-del-plan-de-impulso-al-sector-audiovisual-se-presentan-en-el-festival-de-san-sebastian\/","title":{"rendered":"Los \u00faltimos avances del Plan de Impulso al Sector Audiovisual se presentan en el Festival de San Sebasti\u00e1n"},"content":{"rendered":"

Los \u00faltimos avances del Plan de Impulso al Sector Audiovisual se presentan en el Festival de San Sebasti\u00e1n<\/strong><\/span><\/span><\/h1>\n

\u00a0<\/p>\n

El Plan “Espa\u00f1a, Hub audiovisual de Europa” tiene como objetivo impulsar la producci\u00f3n audiovisual nacional; atraer inversi\u00f3n internacional y reforzar las empresas del sector mejorando su competitividad a trav\u00e9s de la digitalizaci\u00f3n y el apoyo del talento, reduciendo la brecha de g\u00e9nero<\/span><\/strong><\/span><\/p>\n

Comprende reformas e inversiones p\u00fablicas por un importe de 1.600 millones de euros, financiados en parte con los recursos del Plan de Recuperaci\u00f3n.<\/span><\/strong><\/span><\/p>\n

Tiene como meta concreta aumentar un 30% la producci\u00f3n audiovisual que se realiza en Espa\u00f1a en 2025.<\/span><\/strong><\/span><\/p>\n

Hoy se han presentado, en el marco internacional del Festival de cine de San Sebasti\u00e1n, las medidas y los \u00faltimos avances en el desarrollo del Plan “Espa\u00f1a, Hub Audiovisual de Europa” cuyo objetivo es convertir a Espa\u00f1a en un pa\u00eds l\u00edder en la producci\u00f3n audiovisual en la era digital.<\/span><\/span><\/p>\n

En el acto han participado representantes de tres de los ministerios que participan en el impulso del Plan:\u00a0Roberto S\u00e1nchez<\/strong>, secretario de Estado de Telecomunicaciones e Infraestructuras Digitales, del Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital;\u00a0Beatriz Navas<\/strong>, directora\u00a0general del Instituto de la Cinematograf\u00eda y de las Artes Audiovisuales del Ministerio de Cultura y Deporte; y\u00a0Mar\u00eda Pe\u00f1a<\/strong>\u00a0consejera delegada de ICEX Espa\u00f1a Exportaci\u00f3n e Inversiones del Ministerio de Industria, Comercio y Turismo. Tambi\u00e9n ha participado\u00a0Carlos Rosado<\/strong>, presidente de Spain Film Commission.<\/span><\/span><\/p>\n

Roberto S\u00e1nchez<\/strong>\u00a0ha afirmado que “el Plan comprende un conjunto de medidas para fortalecer la industria audiovisual, como la modernizaci\u00f3n de las empresas a trav\u00e9s de su digitalizaci\u00f3n, la formaci\u00f3n del capital humano y la eliminaci\u00f3n de barreras administrativas”. Tambi\u00e9n ha destacado la importancia de las reformas estructurales como la nueva Ley General de Comunicaci\u00f3n Audiovisual, que actualizar\u00e1 la legislaci\u00f3n a la realidad del mercado, en el que han surgido nuevos agentes y servicios impulsados por tecnolog\u00edas digitales.<\/span><\/span><\/p>\n

Asimismo, el Secretario de Estado ha anunciado la publicaci\u00f3n de nuevas convocatorias de ayudas para proyectos audiovisuales en los \u00e1mbitos de nuevas tecnolog\u00edas, competencias digitales y espacios e infraestructuras para la producci\u00f3n audiovisual. Para la definici\u00f3n de las mismas, se han tenido en cuenta las m\u00e1s de 400 ideas y proyectos que entidades p\u00fablicas y privadas presentaron a la manifestaci\u00f3n de inter\u00e9s que public\u00f3 el Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital el pasado mes de julio<\/span><\/span><\/p>\n

Por su parte,\u00a0Beatriz Navas<\/strong>\u00a0destaca que por primera vez se desarrolle un plan sectorial para una industria de car\u00e1cter cultural y ve una oportunidad \u00fanica para incrementar la profesionalizaci\u00f3n de las industrias culturales y creativas y para generar empleo en el sector cultural como un horizonte estimulante para las nuevas generaciones. El Instituto de Cinematograf\u00eda y Artes Audiovisuales se focalizar\u00e1 especialmente en la innovaci\u00f3n, creaci\u00f3n y desarrollo de proyectos y en la promoci\u00f3n de las producciones espa\u00f1olas con el objetivo de favorecer una oferta diversa a la ciudadan\u00eda y de fortalecer las fases de la cadena de valor anteriores y posteriores a la producci\u00f3n, con especial inter\u00e9s en la interacci\u00f3n con p\u00fablicos. Para ello, el Ministerio de cultura y Deporte debe transformarse y abrirse a nuevos \u00e1mbitos, entre los que cabe destacar una implicaci\u00f3n mayor en el videojuego y la creaci\u00f3n digital.<\/span><\/span><\/p>\n

Mar\u00eda Pe\u00f1a<\/strong>,\u00a0por su parte, ha resaltado el impulso del Plan Audiovisual Hub para “generar un sector audiovisual m\u00e1s competitivo, m\u00e1s internacionalizado y con capacidad para competir en el exterior y para atraer inversiones”. “En ICEX estamos trabajando en la Ventanilla \u00danica Audiovisual para centralizar todas las consultas relacionadas con la internacionalizaci\u00f3n del sector y estar\u00e1 operativa a principios del 2022”\u00a0ha a\u00f1adido la consejera delegada de ICEX. Asimismo, Mar\u00eda Pe\u00f1a ha enfatizado el trabajo conjunto de la administraci\u00f3n espa\u00f1ola con el sector para fortalecer la atracci\u00f3n de rodajes internacionales en Espa\u00f1a y la labor de las oficinas comerciales en el exterior a trav\u00e9s con la puesta en marcha de campa\u00f1as de comunicaci\u00f3n y de actividades de relaciones p\u00fablicas.<\/span><\/span><\/p>\n

Carlos Rosado<\/strong>,\u00a0presidente de la Spain Film Comission, ha asegurado\u00a0“La creaci\u00f3n del Hub Audiovisual espa\u00f1ol es la iniciativa estrat\u00e9gica m\u00e1s importante adoptada nunca en el audiovisual espa\u00f1ol que va a transformar la industria y la situar\u00e1 en un primer nivel de competitividad. SFC dispone de la experiencia de 20 a\u00f1os de actividad, el expertise en la promoci\u00f3n internacional para atraer a la industria y una amplia red territorial que pone al servicio de las instituciones del gobierno concernidas en la direcci\u00f3n e impulso del Hub, en un momento en el que Espa\u00f1a est\u00e1 ya captando importantes rodajes internacionales”<\/span><\/span><\/p>\n

Espa\u00f1a, Hub audiovisual de Europa<\/span><\/strong><\/span><\/p>\n

El Plan tiene una \u00f3ptica integradora, ya que considera el conjunto de actividades y servicios del sector audiovisual en su totalidad y en todos sus formatos: cine, series, cortos, publicidad, videojuegos, animaci\u00f3n, e-sports, as\u00ed como las actividades de creaci\u00f3n, edici\u00f3n, producci\u00f3n, distribuci\u00f3n e industrias auxiliares.\u00a0Su meta es que en el a\u00f1o 2025 se haya incrementado un 30% la producci\u00f3n audiovisual realizada en Espa\u00f1a.<\/span><\/span><\/p>\n

Para lograr esta meta, el Plan consta de 15 medidas y cuatro ejes de actuaci\u00f3n.<\/span><\/span><\/p>\n

El Primer eje incluye actuaciones para digitalizar, internacionalizar y atraer inversiones al sector audiovisual. El segundo eje se centra en la mejora de instrumentos financieros y fiscales. El objetivo del tercer eje es desarrollar el capital humano, por una parte, adecuando los planes de\u00a0formaci\u00f3n a las competencias demandadas por la industria y, por otra, apoyar la formaci\u00f3n que las propias empresas ofrecen a sus trabajadores. Por \u00faltimo, el cuarto eje tiene que ver con reformas regulatorias y la eliminaci\u00f3n de barreras administrativas. Entre las reformas contempladas en el Plan se encuentran los proyectos de Ley General de Comunicaci\u00f3n Audiovisual y de Ley del Cine.<\/span><\/span><\/p>\n

El Plan “Espa\u00f1a Hub Audiovisual de Europa” tiene prevista una inversi\u00f3n p\u00fablica de\u00a01.603 millones de euros\u00a0para el periodo 2021-2025, de los que 200\u00a0corresponden a los recursos del\u00a0Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia. El Plan forma parte, asimismo, de la Estrategia Digital 2025, la hoja de ruta de la digitalizaci\u00f3n del gobierno.<\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

#SHOOTINGINSPAIN #RUEDAENESPA\u00d1A\u00a0\u00a0#SPAINAVSHUB<\/span><\/span><\/span><\/h3>\n

Imagen relacionada<\/p>\n","protected":false},"excerpt":{"rendered":"

Los \u00faltimos avances del Plan de Impulso al Sector Audiovisual se presentan en el Festival de San Sebasti\u00e1n \u00a0 El Plan “Espa\u00f1a, Hub audiovisual de Europa” tiene como objetivo impulsar […]<\/p>\n","protected":false},"author":2,"featured_media":8465,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nLos \u00faltimos avances del Plan de Impulso al Sector Audiovisual se presentan en el Festival de San Sebasti\u00e1n - Spain Film Commission<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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