{"id":35835,"date":"2025-09-25T12:31:28","date_gmt":"2025-09-25T10:31:28","guid":{"rendered":"https:\/\/spainfilmcommission.com\/?p=35835"},"modified":"2025-09-25T12:35:06","modified_gmt":"2025-09-25T10:35:06","slug":"el-audiovisual-espanol-motor-estrategico-redcau-y-spain-film-commission-sellan-una-alianza-clave-para-impulsar-innovacion-y-atraer-rodajes","status":"publish","type":"post","link":"https:\/\/spainfilmcommission.com\/en\/blog\/el-audiovisual-espanol-motor-estrategico-redcau-y-spain-film-commission-sellan-una-alianza-clave-para-impulsar-innovacion-y-atraer-rodajes\/","title":{"rendered":"El audiovisual espa\u00f1ol, motor estrat\u00e9gico: REDCAU y Spain Film Commission sellan una alianza clave para impulsar innovaci\u00f3n y atraer rodajes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35835\" class=\"elementor elementor-35835\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7af0 e-flex e-con-boxed e-con e-parent\" data-id=\"ed7af0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b548f30 elementor-widget elementor-widget-text-editor\" data-id=\"1b548f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>San Sebasti\u00e1n, 23 de septiembre de 2025 &#8211; <span style=\"font-weight: 400;\">La\u00a0<\/span>Red Nacional de Cl\u00fasteres Audiovisuales (REDCAU)<span style=\"font-weight: 400;\">\u00a0y<\/span> <\/b><a href=\"https:\/\/www.shootinginspain.info\/\"><span style=\"font-weight: 400;\"><strong>Spain Film Commission<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> han <\/span><span style=\"font-weight: 400;\">firmado hoy un\u00a0<\/span><b>convenio de colaboraci\u00f3n hist\u00f3rico<\/b><span style=\"font-weight: 400;\">, que consolida una alianza estrat\u00e9gica para fortalecer la competitividad del audiovisual en Espa\u00f1a. El acuerdo fue rubricado por\u00a0<\/span><b>Miquel Rutllant<\/b><span style=\"font-weight: 400;\">, presidente del Cl\u00faster Audiovisual de Catalunya y hasta hoy presidente de REDCAU, y por\u00a0<\/span><b>Juan Manuel Guimer\u00e1ns<\/b><span style=\"font-weight: 400;\">, presidente de SFC, en un acto celebrado en el espacio de Industria del Festival Internacional de Cine de San Sebasti\u00e1n.<\/span><\/p><p><span style=\"font-weight: 400;\">El convenio establece un\u00a0<\/span><b>marco estable de colaboraci\u00f3n hasta 2028<\/b><span style=\"font-weight: 400;\">, prorrogable autom\u00e1ticamente, que sienta las bases de una acci\u00f3n conjunta en m\u00faltiples frentes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Innovaci\u00f3n y digitalizaci\u00f3n<\/b><span style=\"font-weight: 400;\">: impulso de proyectos pioneros que integren inteligencia artificial, producci\u00f3n virtual y nuevas narrativas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitividad y atracci\u00f3n de inversi\u00f3n<\/b><span style=\"font-weight: 400;\">: coordinaci\u00f3n para reforzar Espa\u00f1a como destino preferente de rodajes, coproducciones y proyectos internacionales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoci\u00f3n internacional<\/b><span style=\"font-weight: 400;\">: desarrollo de estrategias conjuntas para posicionar la marca Espa\u00f1a en el mercado audiovisual global.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Normativa y apoyo institucional<\/b><span style=\"font-weight: 400;\">: trabajo coordinado en propuestas regulatorias y en la defensa de programas p\u00fablicos que favorezcan al sector.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intercambio de conocimiento<\/b><span style=\"font-weight: 400;\">: creaci\u00f3n de un espacio permanente de comunicaci\u00f3n entre REDCAU y SFC para compartir estudios de impacto econ\u00f3mico, tendencias tecnol\u00f3gicas y buenas pr\u00e1cticas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>El peso estrat\u00e9gico del sector<\/b><\/p><p><span style=\"font-weight: 400;\">El audiovisual es ya un pilar de la econom\u00eda espa\u00f1ola. Seg\u00fan el\u00a0<\/span><b>Informe COTEC 2025<\/b><span style=\"font-weight: 400;\">, los sectores culturales y creativos aportan el\u00a0<\/span><b>3,4 % del PIB<\/b><span style=\"font-weight: 400;\">\u00a0y emplean a\u00a0<\/span><b>cerca de 700.000 personas<\/b><span style=\"font-weight: 400;\">. Por su parte, el\u00a0<\/span><b>estudio de impacto econ\u00f3mico de Spain Film Commission<\/b><span style=\"font-weight: 400;\">\u00a0confirma que cada euro p\u00fablico invertido en incentivos a rodajes internacionales genera\u00a0<\/span><b>9 euros adicionales en la econom\u00eda nacional<\/b><span style=\"font-weight: 400;\">, evidenciando su capacidad de arrastre y su impacto en el empleo y en el turismo.<\/span><\/p><p><span style=\"font-weight: 400;\">El audiovisual trasciende hoy los l\u00edmites del entretenimiento: est\u00e1 presente en la\u00a0<\/span><b>salud, la educaci\u00f3n, la construcci\u00f3n, el comercio y el turismo<\/b><span style=\"font-weight: 400;\">, gracias a tecnolog\u00edas como la\u00a0<\/span><b>realidad extendida, la producci\u00f3n virtual o la inteligencia artificial<\/b><span style=\"font-weight: 400;\">. Su car\u00e1cter transversal abre nuevas oportunidades, pero tambi\u00e9n plantea\u00a0<\/span><b>retos urgentes<\/b><span style=\"font-weight: 400;\">: sostenibilidad medioambiental y econ\u00f3mica, formaci\u00f3n especializada para un talento en transformaci\u00f3n constante, y la necesidad de reforzar el tejido local para competir en un mercado global.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>Cambio de presidencia en REDCAU<\/b><\/p><p><span style=\"font-weight: 400;\">En el marco de este encuentro, REDCAU celebr\u00f3 adem\u00e1s el relevo de su presidencia.\u00a0<\/span><b>Adriana Oliveros<\/b><span style=\"font-weight: 400;\">, presidenta del Cl\u00faster Audiovisual de Arag\u00f3n (CLADA), asumi\u00f3 el cargo en sustituci\u00f3n de\u00a0<\/span><b>Miquel Rutllant<\/b><span style=\"font-weight: 400;\">, a quien se reconoci\u00f3 la importante labor realizada al frente de la red. La nueva presidencia apuesta por consolidar la posici\u00f3n de REdCAU y avanzar hacia un <\/span><b>audiovisual innovador, sostenible y estrat\u00e9gico para el futuro econ\u00f3mico y cultural de Espa\u00f1a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-234e342 e-flex e-con-boxed e-con e-parent\" data-id=\"234e342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9dfdc elementor-widget elementor-widget-gallery\" data-id=\"ac9dfdc\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-elementor-lightbox-title=\"Redcau y Spain Comission SSIFF 2025_-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU4NTEsInVybCI6Imh0dHBzOlwvXC9zcGFpbmZpbG1jb21taXNzaW9uLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL1JlZGNhdS15LVNwYWluLUNvbWlzc2lvbi1TU0lGRi0yMDI1Xy0wMS5qcGciLCJzbGlkZXNob3ciOiJhYzlkZmRjIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/spainfilmcommission.com\/wp-content\/uploads\/2025\/09\/Redcau-y-Spain-Comission-SSIFF-2025_-01-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54aa8ed e-flex e-con-boxed e-con e-parent\" data-id=\"54aa8ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>San Sebasti\u00e1n, 23 de septiembre de 2025 &#8211; La\u00a0Red Nacional de Cl\u00fasteres Audiovisuales (REDCAU)\u00a0y Spain Film Commission han firmado hoy un\u00a0convenio de colaboraci\u00f3n hist\u00f3rico, que consolida una alianza estrat\u00e9gica para [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":35841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-35835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El audiovisual espa\u00f1ol, motor estrat\u00e9gico: REDCAU y Spain Film Commission sellan una alianza clave para impulsar innovaci\u00f3n y atraer rodajes - Spain Film Commission<\/title>\n<meta name=\"description\" content=\"La Red Nacional de Cl\u00fasteres Audiovisuales (REDCAU) y Spain Film Commission (SFC) han firmado hoy un convenio de colaboraci\u00f3n hist\u00f3rico, que consolida una alianza estrat\u00e9gica para fortalecer la competitividad del audiovisual en Espa\u00f1a. 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